Rhetorical Analysis, Mickey Mouse - 962 Words

Rhetorical Analysis 10 February 2013 In the article The Masks of Mickey Mouse, Robert Brockway explains how Mickey Mouse was one of the most important cultural symbols during the twentieth century. The article discusses how mickey mouse went from being a slap stick cartoon character like all other animated personalities and grew into a much more complicated being. He was the sign of hope and escape during the depression and evolved even more into the dominating avatar of Disney itself. Brockway begins his article by describing Walt Disney himself trying to explain the dramatic success of his simply drawn cartoon character. It starts the article by showing the reader that even Disney himself is shocked by the massive popularity the†¦show more content†¦Mickey also began his career with a slapstick style as did many artists in the twenties. Unlike Felix though, Mickey didn’t remain in the slapstick genre of comedy. According to Durgnat, slapstick emerges from childlike impulsiveness, drea m fantasy and visual poetry. The â€Å"slapstick comedians are childlike, and†¦ act out impulses which as adults we suppress (Profiles of Popular Culture 83).† Disney evolved Mickey Mouse during the thirties because of the tone that America had taken. The economic crisis called for a different kind of comedy a more upbeat type. The bleakness of everyday life called for a cartoon that displayed sentimental escapism. Brockway claims that Disney seamlessly changed the style of his cartoon to relate to the changing times in America with shorts called Silly Symphonies (84). Brockway writes that this is not the only evolution Mickey must go through to stay relevant. During the second world war, Mickey is matured again to fit with the times. He goes from short films to being the face of the corporate Disney image. Brockway claims he became the â€Å"organized man (86).† Brockway’s final point in the text is that Mickey, as many heroes do, will die out in populari ty asShow MoreRelatedWalt Disney : The Organization Background Essay1881 Words   |  8 Pages In octuber 16th, 1923 Walt signed a contract with J. Winkler to produce a series of cartoon comedies, also this day is known as the day that Disney start, at that time with the name of The Disney Brothers Studio. Seven years after the first Mickey Mouse comic strip was release and in 1932 the first full-color cartonn is released, creating a new way of perceiving cartoons. December 21st of 1937 was an important day for The Disney Brothers Studio, because it eas when the first long film was premiereRead More Symbolism of Mount Rushmore Essay2678 Words   |  11 Pagesmyriad of issues. Michael McGee defined ideographs as â€Å"culturally-grounded, summarizing, and authoritative terms that enact their meaning by expressing an association of cultural ideals and experience in an ever-evolving and reifying form within the rhetorical environment† (Edwards and Winkler 204). Ideographs function to elicit emotion from the public through their association to common concepts and their application to different societal issues. Words like â€Å"freedom† and â€Å"democracy† act as ideographsRead MoreCorporate Communications - the Case of the Walt Disney Company13529 Words   |  55 Pagesshareholder-centric organisation. We suggest that Disney is fully aware of the importance of employee engagement to achieve positive work performance in the a dvancement of company goals and objectives, but identify a dichotemy of strategy whereby the companys rhetorical championing of innovation and creativity is antithetical to the reality of the Disney cast member experience. Internal communication is top-down and cast members have no identifyable feedback mechanism to buy into company policy. We maintainRead MoreOrganisational Theory230255 Words   |  922 Pagestheory focuses attention on the human issues in organization ‘There is nothing so practical as a good theory’ How Roethlisberger developed a ‘practical’ organization theory Column 1: The core contributing social sciences Column 2: The techniques for analysis Column 3: The neo-modernist perspective Column 4: Contributions to business and management Four combinations of science, scientific technique and the neo-modernist approach reach different parts of the organization Level 1: Developing the organizationRead MoreDeveloping Management Skills404131 Wo rds   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics