Rhetorical Analysis, Mickey Mouse - 962 Words

Rhetorical Analysis 10 February 2013 In the article The Masks of Mickey Mouse, Robert Brockway explains how Mickey Mouse was one of the most important cultural symbols during the twentieth century. The article discusses how mickey mouse went from being a slap stick cartoon character like all other animated personalities and grew into a much more complicated being. He was the sign of hope and escape during the depression and evolved even more into the dominating avatar of Disney itself. Brockway begins his article by describing Walt Disney himself trying to explain the dramatic success of his simply drawn cartoon character. It starts the article by showing the reader that even Disney himself is shocked by the massive popularity the†¦show more content†¦Mickey also began his career with a slapstick style as did many artists in the twenties. Unlike Felix though, Mickey didn’t remain in the slapstick genre of comedy. According to Durgnat, slapstick emerges from childlike impulsiveness, drea m fantasy and visual poetry. The â€Å"slapstick comedians are childlike, and†¦ act out impulses which as adults we suppress (Profiles of Popular Culture 83).† Disney evolved Mickey Mouse during the thirties because of the tone that America had taken. The economic crisis called for a different kind of comedy a more upbeat type. The bleakness of everyday life called for a cartoon that displayed sentimental escapism. Brockway claims that Disney seamlessly changed the style of his cartoon to relate to the changing times in America with shorts called Silly Symphonies (84). Brockway writes that this is not the only evolution Mickey must go through to stay relevant. During the second world war, Mickey is matured again to fit with the times. He goes from short films to being the face of the corporate Disney image. Brockway claims he became the â€Å"organized man (86).† Brockway’s final point in the text is that Mickey, as many heroes do, will die out in populari ty asShow MoreRelatedWalt Disney : The Organization Background Essay1881 Words   |  8 Pages In octuber 16th, 1923 Walt signed a contract with J. Winkler to produce a series of cartoon comedies, also this day is known as the day that Disney start, at that time with the name of The Disney Brothers Studio. Seven years after the first Mickey Mouse comic strip was release and in 1932 the first full-color cartonn is released, creating a new way of perceiving cartoons. December 21st of 1937 was an important day for The Disney Brothers Studio, because it eas when the first long film was premiereRead More Symbolism of Mount Rushmore Essay2678 Words   |  11 Pagesmyriad of issues. Michael McGee defined ideographs as â€Å"culturally-grounded, summarizing, and authoritative terms that enact their meaning by expressing an association of cultural ideals and experience in an ever-evolving and reifying form within the rhetorical environment† (Edwards and Winkler 204). Ideographs function to elicit emotion from the public through their association to common concepts and their application to different societal issues. Words like â€Å"freedom† and â€Å"democracy† act as ideographsRead MoreCorporate Communications - the Case of the Walt Disney Company13529 Words   |  55 Pagesshareholder-centric organisation. We suggest that Disney is fully aware of the importance of employee engagement to achieve positive work performance in the a dvancement of company goals and objectives, but identify a dichotemy of strategy whereby the companys rhetorical championing of innovation and creativity is antithetical to the reality of the Disney cast member experience. Internal communication is top-down and cast members have no identifyable feedback mechanism to buy into company policy. We maintainRead MoreOrganisational Theory230255 Words   |  922 Pagestheory focuses attention on the human issues in organization ‘There is nothing so practical as a good theory’ How Roethlisberger developed a ‘practical’ organization theory Column 1: The core contributing social sciences Column 2: The techniques for analysis Column 3: The neo-modernist perspective Column 4: Contributions to business and management Four combinations of science, scientific technique and the neo-modernist approach reach different parts of the organization Level 1: Developing the organizationRead MoreDeveloping Management Skills404131 Wo rds   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics

Shakespeares Presentation of Shylock in the Merchant of...

Shakespeares Presentation of Shylock in the Merchant of Venice In the Merchant of Venice, Shylock is continually involved in the bond plot. This plot is probably the most intense story-line in this Shakespeare play. Bassanio borrows money from Shylock in Antonios name in order to impress Portia, however after a tragic incident involving all of Antonios ships crashing; the money has failed to be returned. According to their bargain Antonio must now give Shylock a pound of his flesh. Shakespeare uses Shylock is this play in order to provoke feelings of sympathy but also of hatred towards the villain in this play- the Jew. However you cant help but feel compassion for his situation as he is†¦show more content†¦When Shylock accuses Antonio of spurning him, Antonio replies with call thee so again and spit on thee again. This, is my opinion, justifies the revengeful side of Shylock. Shylock talks down the forfeit of a pound of flesh but Shylock really wants to profit from Antonios death, as he will be able to charge higher interest rates when Antonio can no longer undercut him. By the end of this scene we find Shylock bitter, greedy and also intelligent, however his eloquent description of Antonios abusive language and behaviour redresses the balance a little in his favour. His daughters elopement with a Christian and the theft of his money and jewels also give us pause for thought about our attitude towards him (Act 2 Scene 5). Shylock leaves the house he gives Jessica the responsibility of being in charge of the house. He strictly instructs her to keep the house and goods secure. This is quite ironic as whilst he is gone, she takes his wealth and disguises herself in order to elope with Lorenzo. This isnt surprising as in Act 2 Scene 3, Jessica talk about how unhappy she is living with her father. Jessica is ashamed of Shylock, which congregates feelings of compassion for him because of the fact that she is ashamed of him. However, the comic way in which he is displayed as reacting to this event and his cry ofShow MoreRelatedShakespeares Presentation of Shylock in The Merchant of Venice467 Words   |  2 PagesShakespeares Presentation of Shylock in The Merchant of Venice In every play or story, you need a villain, someone you can hate - in Cinderella you have the evil stepmother, in Harry Potter you have Lord Voldermort, and in the Merchant of Venice you have Shylock. In this scene, I see Shylock not as the comical buffoon or villain but as the outsider. The scene opens with a conversation between Basanio and Shylock. Basanio wants to borrow three thousand ducats from Shylock Read More Shakespeares Presentation of Shylock in The Merchant of Venice831 Words   |  4 PagesShakespeares Presentation of Shylock in The Merchant of Venice This essay is an analysis of how the character of Shylock, in the play The Merchant of Venice, is presented to the audience, by Shakespeare, in different ways. The riveting play shows the best and worst aspects of human nature and contains one of Shakespeares most reviled, complex and compelling characters. Love and romance end this play, yet before that come bigotry, racism, hatred, death threats andRead MoreA Study of Anti-Semitism in The Merchant of Venice Essay1540 Words   |  7 PagesA Study of Anti-Semitism in The Merchant of Venice ‘The Merchant of Venice’ was written by Shakespeare in 1596 and appeals to both audiences of comedy and tragedy. The play features anti-Semitism which is a response to 1500’s Britain as well as other literature of the time. Anti-Semitism is the term used to describe discrimination towards Jews and Judaism. ‘The Merchant of Venice’ has received both positive and negative comments over the centuries and throughout thisRead MoreShakespeare’s Presentation of Antonio in The Merchant of Venice1288 Words   |  6 PagesShakespeare’s Presentation of Antonio in The Merchant of Venice Shakespeare’s portrayal of Antonio in ‘The Merchant of Venice’ is decidedly open to interpretation, as his melancholic nature is revealed at the start of the play and foreshadows his later bad luck, but a specific reasoning behind it is never given. For an Elizabethan audience, Antonio provides the perfect Christian protagonist to Shylock’s evil Jewish antagonist, although our modern reception of him isRead More Justice and Prosperity in Shakespeares The Merchant of Venice1545 Words   |  7 Pages One of the strengths of good theater is its ability to mirror the problems and conditions shaping its time. In The Merchant of Venice, William Shakespeare reflects two important aspects of Elizabethan society: the corrupting influence of prosperity and the increasingly vengeful nature of Venetian justice. To address the former issue, Shakespeare downplays the importance of wealth by associating its involvement in romance with superficial and insubstantial advantages. He characterizes prosperityRead MoreEssay about Directing William Shakespeares The Merchant of Venice871 Words   |  4 PagesDirecting William Shakespeares The Merchant of Venice I am going to set my theatrical production of Merchant of Venice act 1 scene 3 in a building in a street in Venice. The building in which this scene is set should be lit by candle light creating a slightly dark, gloomy atmosphere to give the audience a sense of mischief and wrong doing on Shylocks part. Costume wise I would make a clear distinction between the clothes of Shylock and the Venetians. Shylock will wearRead More Merchant of Venice Essay: Antonios Love for Bassanio1721 Words   |  7 PagesAntonios Love for Bassanio in The Merchant of Venice  Ã‚     Ã‚  Ã‚   Antonio feels closer to Bassanio than any other character in The Merchant of Venice. Our first clue to this is in the first scene when, in conversation with Antonio, Solanio says, Here comes Bassanio, your most noble kinsman, / Gratiano, and Lorenzo. Fare ye well: / We leave you now with better company (i. i. 57-59). Once Antonio is alone with Bassanio, the conversation becomes more intimate, and Antonio offers an indebted BassanioRead MoreThe Way Shylock is Presented in William Shakespeares The Merchant of Venice1641 Words   |  7 PagesThe Way Shylock is Presented in William Shakespeares The Merchant of Venice The Merchant of Venice is about the conflict between a Jew and a Christian. This is not between one Jew and one Christian but between Shylock, who stands as a representative of the Jewish tribe, and between groups of Christians who greatly outnumber the Jew. The conflict between Jews and Christians is a historical one. The Christians hated the Jews because they made money from usury; this was Read MorePresentation of Hamlet in Act 2 Scene 2 and 3 in William Shakespeares Hamlet663 Words   |  3 PagesPresentation of Hamlet in Act 2 Scene 2 and 3 in William Shakespeares Hamlet It is hard to determine the intentions of William Shakespeare when he wrote Hamlet without looking at the social, historical and ethical context in which it was conceived. From the cover notes found within the Longman Literature edition, we can deduce that it is Shakespeares most well known play and, written during the year 1602, it was one of his later works. At this time, revenge was aRead MoreThe Presentation of Shylock and Antonio as Conflicting Opposites in The Merchant of Venice1123 Words   |  5 PagesThe Presentation of Shylock and Antonio as Conflicting Opposites in The Merchant of Venice Shakespeare personifies the juxtaposed themes of this play; justice and mercy, forgiveness and revenge. He contrasts characters of Shylock and Antonio to represent these key ideas. Shakespeare’s character representations of these themes certify that they are constantly played out against each other throughout the play. The play presents anti-semitic ideas, depicting Shylock, a Jew

Analysis of Against the Odds and Against the Common Good

The following two paragraphs are a summary of Gloria Jimenezs essay Against the Odds and Against the Common Good. States should neither allow nor encourage state-run lotteries. There are five major arguments that people use to defend lotteries. One is that most lotteries are run honestly, but if gambling is harmful to society it is irrelevant to argue if they are honest or not. The second is that lotteries create jobs, but there are only a small handful of jobs that would be eliminated if lotteries were put out of business. Another argument that would support keeping lotteries is that, other than gambling addicts, people freely choose to buy lottery tickets. This is true, however, there are misleading advertisements that may cause people†¦show more content†¦To support her side of the argument and to answer these counterarguments Jimenez share a few statistics. She tells us that the New York Times reported in 2002, that the state-run lotteries brought in a revenue of $20 bil lion dollars, and that this is only 4% of the states income. She also tells us about one study in a report from the Institute for Philosophy and Public Policy that shows people who earned $10,000 a year bought almost three times as many lottery tickets than those who made $50,000 or more a year. This shows us that more poor people buy lotto tickets, so more poor people are paying the taxes that benefit education and social services. In the second to last paragraph, the author uses an analogy that compares state-run lotteries to tobacco products. She says that tobacco is harmful, and the state puts heavy taxes on it. They use the revenue to treat people who have gotten sick from smoking and to persuade people not to smoke. She doesn’t apply this analogy to lotteries but assumes that we will think of how to link this idea to lotteries on our own. Jimenez also makes a few other assumptions in her essay. She doesn’t explain to her readers what a state-run lottery is and s he doesn’t tell us how the process works. It is because of this that I can say that she assumes that her readers will know what a state-run lottery is. She writes that lotteries are harmful,Show MoreRelatedAnalysis Of The Odds And Against The Common Good990 Words   |  4 PagesAnalysis of the odds The lottery in this country is a big past time for Americans. It gives hope to the hopeless and disappointment to a multitude of participants. A quick view of statistical information regarding the lottery shows that out of all people who take part in this country wide phenomenon, each individual person has a 1 in 175,223,510 chance of hitting the jackpot (AmericanStatisticalAssociation.org). The author of â€Å"Against The Odds and Against the Common Good†, argues that theRead MoreAnalysis of Gloria Jimenezs Against All Odds and Against the Common Good1049 Words   |  5 PagesEssay Analysis Gloria Jimà ©nez wrote an essay at Tuffs University in 2003 named, â€Å"Against All Odds and Against the Common Good (Jimà ©nez 116). The purpose of this essay is to persuade and support the following thesis: â€Å"Still, when all is said and done about lotteries bringing a vast amount of money into the lives of many people into the lives of a few, the states should not be in the business of urging people to gamble (Jimà ©nez 116).† The evidenceRead MoreI Know Why The Caged Bird Sings1004 Words   |  5 Pagestheir grandmother Momma, because she was a parental figure to both of them. In her young years Maya struggled with the absence of her parents and that neglect from them. Along with this she struggled with insecurities about her beauty, because the common depiction of beauty around her were white women, and she didn’t look like them. Maya also grew up in a very racist cultured town. She experienced things such as lynching mobs, and seeing cotto n pickers take the field on a daily. Maya is eventuallyRead MorePPARG Case Study1224 Words   |  5 Pagesinclusion criteria: 1) prospective cohort or case control studies, 2) all the studies had a similar purpose of investigating the association of Po12Ala polymorphism with DN, 3) enough information to calculate odds ratio. The studies not providing enough information were excluded from the meta-analysis. Data extraction Genotype data for the target polymorphism was carefully extracted independently by two of the authors. The following data were considered: first author, year of publication, country of studyRead MoreA Study On Sudden Infant Death Syndrome1664 Words   |  7 Pagesdifferent of smoking and non-smoking mothers. And lastly, the results of different smoking habits in the Scandinavian countries were investigated and analysed. The principal objective in this case-control study is to provide a valid and reasonably good estimate answer to the unexplained deaths. In practice, this objective is usually supplemented by several others. A typical objective would be to link the disadvantages of smoking and health risks to the unborn baby and any other dangers smoking couldRead MoreCompare and Contrast paper911 Words   |  4 Pagescultures. An in-depth analysis will give us a thorough explanation of people’s discriminatory attitude. Of how they can be rude to those who do not dance their music. Another thing worth valuing in both the movie and the story is the fact that they depicted the harsh reality of peasantry. The story has the touch of simplicity but the detailed feature of the movie made the subject more colorful. At the outset, it would seem that the story is not far from ordinary against-all-odds type of a love storyRead MoreKirstie Williams. Benson. English 271 Distance Education.1481 Words   |  6 PagesIn this essay, we will analyze Utopia’s role in the common laws, the religious freedoms, and dystopia/utopia similarities throughout More’s literature. I. Introduction A. Imagine you are a sailor, sailing the vast emptiness of the ocean. B. To your dismay, the storm thrashes waves against your boat. C. You find yourself on the island of Thomas More’s Utopia D. Some facts about Thomas More II. Common Law / Commonplace / Customs A. The commons in Thomas More’s Utopia are drastically different fromRead MoreExecutive Summary : Uber Technologies Inc.1299 Words   |  6 Pagesto expand its business in India which is one of the largest markets outside of the United States. The timing of their expansion in India was questioned because the government planned on banning Uber on accounts of criminal conduct and rape charges against one of its drivers. It was also being questioned for its ethics. It is facing an ever growing competition from Olacabs and Mumbai’s Kaali-Peeli taxis. Start-ups are getting acquainted with the business model of the company and are looking to gainRead MoreThe American Dream Is A Good Education1100 Words   |  5 Pagespreparation needed to begin the process of achieving the American dream is through a good education. Going to a good College/University is the first step. There are lots of examples of well educated people individuals achieving significant success and wealth in their lives. It is possible to achieve the American Dream without a proper education, but the odds of that happening are quite low. However, some people beat the odds and achieve the American Dream without finishing their education, Some examplesRead MoreHarper Lee s Novel Of The Same Title896 Words   |  4 Pagesdrama, its characteristics are clear. There is a perspective on life, a sense of humor, political view and moral values established early in the film. The setting is also important to the film, as it draws a theme and structure for the audience. This analysis will view â€Å"To Kill a Mockingbird† through the lens of the genre theory as it applies to the contextual information, story/plot, aesthetic choices, and social impact that helped form the theme and created an Oscar award winning and nominated film

Financial Ratios Current Ratio - 1551 Words

Financial ratios 1. Current ratio Current ratio=Current Assets/Current Liabilities 18,720 / 17,089=1.0954 2. Quick ratio Quick ratio= (Current Assets – Inventories) / Current Liabilities (18,720 – 3,581)/17,089=0.8859 3. Return on Assets ratio Return on Assets ratio= Net Profit before Tax/Total Assets 34,201/74,638=0.4582 4. Net Profit Margin Net Profit Margin=Net income after taxes/revenue 6,214/65,492=0.0949 5. Accounts Receivable Turnover ratio Accounts Receivable Turnover ratio=Sales/Accounts Receivable 65,492/7,041=9.3015 6. Accounts Payable Turnover Accounts Payable Turnover=Cost of Goods Sold/Accounts payable Cost of Goods Sold=Sales-Gross Profit=65,492-34,201=31,291 31,291/4,451=7.0301 7. Inventory Turnover Inventory Turnover=Cost of Goods sold/Inventory 31,291/3,581=8.7381 8. Sales to Assets ratio Sales to Assets ratio=Sales/Total Assets 65,492/74,638=0.8775 9. Net Margin Net Margin=Net profit before Tax/sales (8,304-6,214)/65,492=0.03191 10. Gross Margin Gross Margin=Gross Profit/Sales 34,201/65,492=0.5222 11. Interest coverage ratio (Times interest earned) Interest coverage ratio=Net Income/Interest Expense 6,178/0 12. Debt ratio Debt ratio= Total liabilities/Total Assets 52,344/74,638=0.7013 13. Operating Margin Ratio Operating Margin ratio=Operating Income/Net sales Net Sales=65,492-34,201 9,112/ (65,492-34,201) = 0.2912 14. Debt to Equity ratio Debt to Equity ratio= Total liabilities/Total Equity Total Equity=TotalShow MoreRelatedAt Universal Health Services, Inc.1526 Words   |  7 PagesInc. we want to evaluate our financial condition, so that we can assess how we are doing compared to our competitors. We also want to create a strategic financial plan for the next three years, so that we can continue to grow stockholder’s equity and to keep up and even take over our competition. One way to analyze our financial condition is through financial ratios. â€Å"Financial ratios are often used in benchmarking. Comparisons are made between the financial ratios of a firm and those of its peersRead MoreFinancial Analysis : Operations Management1563 Words   |  7 Pagesensure that all of the business operations are efficiently and effectively executed by using the least amount of resources but maintaining the quality standard of the company. Financial analysis plays a crucial part in maintaining a successful and efficient operations management in a company. There are multiple financial ratios which are very helpful to understand the proper management and execution of different sectors within operations management to decrease the cost and expenditures of the companyRead MoreCase Study Analysis : Starbucks Corporation1016 Words   |  5 Pagesbeverages and fresh food items, throughout all company-operated stores. The consolidated financial statements reflect the financial position and operating results of Starbucks Corporation. Ratio Analysis was used to analyze the performance of Starbucks using the financial ratios of liquidity, solvency, and profitability. Calculations and amounts were provided in the excel spreadsheet labeled (Financial Ratios). All data provided were conducted for the balance sheet and income statement accounts overRead MoreMcDonalds Wendys Financial Statement Comparison Essay1693 Words   |  7 PagesMcDonalds Wendys Financial Statement Comparison Financial Statement Analysis Project The two companies that I will be comparing in this project are McDonalds and Wendys. Both of these companies are competitors in the same industry. I am using the information from their 2005 Financial Statements. Debt-to-Assets Ratio When comparing the debt-to-assets ratio of McDonalds and Wendys, you have to divide the firms total liabilities by their total assets. EssentiallyRead MoreFinancial Data And Common Stock Features Of Financial Ratios815 Words   |  4 PagesBeaver et al. (1970, pp. 654-682) point out that financial researchers use financial ratios to examine the relation between financial data and common stock features. The analysis in this paper is focus on the usefulness of financial ratios, taking data from stock market to assist the judgment of whether ratios show the real variation of company business. Put it in detail, this paper adopts quantitative research method mainly; calculating the different ratios in different industry companies, and then comparingRead MoreFinancial Ratios And The Performance Of Your Business And Identify Potential Problems1282 Words   |  6 Pages Financial ratios are a good way to assess the performance of your business and identify potential problems. The ratios are used to measure factors such as profitability, solvency, efficiency, and debt load of your business. Financial ratios are used by company financial situation and also how this company is performing. Commercial ratios are meters of a making mercantile assignment and moreover how this company is performing. Unexcelled productive ratios are deduced confer with from an everlastingRead MoreFinancial Ratio Analysis : Coca Cola Company1608 Words   |  7 Pages Financial ratio, also known as accounting ratio, entails a relative magnitude of any two values, in this case â€Å"numerical† obtained from a firm’s financial statement. They are basis of valuing a company hence it’s a complex task that requires a critical analysis of various components of financial ratio such as profitability ratio, debt ratio, investment valuation ratio, operating perfor mance ratio, cash flow indicator ratio and liquidity measurement ratio. Therefore, the following financial ratioRead MoreCalculation of Financial Ratios for Google1550 Words   |  7 PagesThe company that I have selected for Financial Ratio analysis is GOOGLE. The Ratios that I am going to analyze are grouped under four main headings: 1) Profitability Ratio 2) Liquidity Ratio 3) Debt Ratio 4) Market Ratio 1. Profitability Ratio - Profitability ratios measure the firm s use of its assets and control of its expenses to generate an acceptable rate of return. a. ROE - Return On Equity - Measures the rate of return on the ownership interest (shareholders equity) of the commonRead More Financial Ratio Analysis Essay1420 Words   |  6 Pagesset of financial statements, preferably for the pas few years so that historical trends can be obtained. Ratios are a way for anyone to get an idea of the financial performance of a company by using the information contained in the financial statements. Ratios are grouped into four basic categories, liquidity, activity, profitability, and financial leverage. This document will use a variety of these ratios to analyze the firm, Sample Company, as of December 31,2000. Financial Statement Ratios ProfitabilityRead MoreThe Financial Position Of Melbourne1356 Words   |  6 Pagesanalyse the financial position of Melbourne IT limited through the use of financial ratios, based on the annual report for the periods December 2012 and 2013. Financial ratios are useful since they measure a company’s performance and give an overview of the financial situation. Ratios are also used to analyse trends and to compare a firms financial figures to other competitors within the same industry. There three main ratios analysed are: liquidity, profitability and solvency. The ratio analysis involves

Workflow and Work Design For Rachel Amaro †MyAssignmenthelp.com

Question: Discuss about the Work Design For Rachel Amaro. Answer: Introduction Civil engineering and research associates CERA had been established in 2007 with the aim of becoming a consulting company in the field of civil construction in Sydney. The main objective of this company is to provide a planning, to provide design to the consulting service, and to target some normal to large infrastructure projects in Sydney. After analyzing that there is some future in smart structures they had launched their Smart Structures Research Development Division in 2012. This will help them to become a leader in the emerging field of smart construction solutions (Guest, 2017). Their main approach is to provide a high quality, timely planned, structured advice for the civil engineering and solution to the problems of our clients. This is to be done by considering the requirements of all the clients and their needs. Their team consists of experienced and responsive consultants who used to provide a determined and final approach for the project which is to be delivered. The projects that are delivered are authentic and original that provides highly buildable design which can satisfy their cost and time requirements (Jiang et al., 2012). Background At CERA the teams are highly qualified and experienced; those can help their clients with the planning, designing and the documentation of the infrastructure of the construction. The staffs of this company can go to any extent for meeting the expectations of their clients. To achieve their goals the main focus of the company is to attract and retain the best technical staff. They are being provided the training for adopting a positive, professional and competent approach, which is the hallmark of CERA (Harel Tzafrir, 2017). This company was founded by Mark, who is experienced in structural design. He used to lead the structural design teams in the residential, commercial, industrial and recreational sectors. In 2007 Mark had founded CERA which has now become one of the successful civil engineering companies with a high reputation for the companys management, its designs, planning and client service (Gist, 2017). The director of the company is Kellie Lincoln, has studied Civil engineering. Before joining in this company she had worked at Daley Watson Consulting Pty Ltd. There she had worked on a large numbers of projects and she had also developed some intricacies of different types of structures. Since she had joined CERA in 2008, she has been working on a variety of major projects in the residential, commercial and industrial sectors. These projects have been done in both team leader and designer roles. She has broad experience in building the structure and building of steel. Kellie has worked on the success of many projects by providing all her attention to ensure the structural design of the construction (Ulrich et al. 2015). Rachel Amaro was the manager of drafting office. The Director of CERA had directly sought out to join CERA, as she had the experience of working with Mark in another firm. She had the experience of working on different important aspects of the structural engineering projects. Now she leads a small but highly trained and experienced drafting team (Sparrow, Brewster Chung, 2016). She always puts a big attention on the details of the projects such as buildings framed of concrete and some structures made of steel for commercial, industrial and residential industries. These are the biggest assets of the company (Armstrong Taylor, 2014). Lane Scowcroft was the General Manager of Smart Structures RD. He was appointed in 2012 to establish the Smart Structures RD Division in CERA. This is the most recent and ambitious venture of CERA. Lane is currently working on the projects funded by the industry. He had brought an excellent record in the research done in collaboration for the smart structures in Australia and USA (Brewster Hegewisch, 2017). The company had now given him the responsibility for developing smart materials and smart buildings for the Asian and Australian markets. Lane is a well known entrepreneur and mover in the new materials and structures. His division is a part of CERAs growth strategy into the next 5 years. The human resource manager, Israel Tobin had been recruited as a Human Resource manager at CERA. The CEO had recognized that recruiting him can help to enhance our talent of the teams during CERAs plans of growth in the todays competitive market. Israel had been recruited to CERA only for his reckless attitude, and a strong focus on the business approach to HRM. Before CERA he had worked as a HR manager in government and private organizations, in the industry of transport and now-a-days the field of civil engineering (Purce, 2014). Susumu Takada is Manager of Finance, Legal Administration. He had completed his Bachelor and postgraduate qualifications in the subjects of accounts and finance. He built an impressive career in the international accounting and also in managing corporate services functions. Limitations There are some limitations of every company. Here in CERA the limitations are that the consultants used to work in an environment in which the initiative is being encouraged and the excellence of the worker is rewarded. It is being believed by the company that an approach that is innovative and enquiring is the best way for addressing the challenges of the client. The director, Mark French believed that this company has the right team which can take the responsibility of any type of project and their investment for the development of the team will help to raise the standard of the projects that are to be delivered to the clients (Becker Gerhart, 2016). Work design: Civil engineers protect, create and improve the way of living for the people of the world. Constructing anything, whether it is huge or small needs a proper and intelligent design. The consulting engineers who design the project for the construction engineers have to obtain high theoretical knowledge along with practical knowledge to make a perfect error free design (Teo, 2012). As every HR executive knows, the fate of any company depends on the skills of their employees, hiring those engineers who are compatible for making designs to the students are important for the reputation of CERA. A HR executive should make a job design for the company to help the managers hire the perfect employees for their respective team. The employees should be responsible enough to handle the job pressure and outcome; they should be ready for any results for their efforts. According to the Hackman and Oldham theory of job characteristics, any work design should have five basic characteristics. The HR policy tried to make this job to have every characteristic. If a job has as many characteristic of this theory, the employee should feel as much as motivation (Tims, Bakker, 2014). These are- Variety of their skills: The employee should possess a range of activities or skills, which sets them apart from the rest. The HR policy is to choose such a candidate who possesses such variety of skills, which is being followed in this case. Identity of tasks: The jobholders should be compatible enough to identify a whole work piece and complete it with a positive outcome. This makes the workers to feel responsible and satisfied as they enjoy their experience of completing a whole job. The HR policy is to hire those people who are capable of completing the tasks on their own and who work for the job satisfaction. Task significance: The HR policy for the probable employee is to create them such an environment, which helps them from the core to complete the tasks. They should feel like that they are significant for the company (Strachan, Burgess, Henderson, 2016). Autonomy: As the designing and drafting team of CERA is known to work as a team, the new employee should feel welcome to involve in decision making. Feedback: Every employee should know the feedback of their job by which they can experience the impact of their hard work (Strachan, Burgess, Henderson, 2016). There are three other theories of job design, namely classical theory, behavioral theory and situational theory. In the classical theory, the only way of achieving efficiency is through the proper division of labor. The behavioral theory suggests that specific tasks should not be allocated to specific people. Rather, all the people working with an organization should be involved in decision-making. The situational theory, takes into account the external environment while allocating a task. An appropriate structure is followed in this theory. The HR policy follows the gist of these theories with preference to the Job characteristic theory (Strachan, Burgess, Henderson, 2016). The HR policy follows the designing policy according to the job rotation method, which mobilizes the employees to make sure that everybody feels included and gives the employees motivation. This job design is well enough to make every employee of the drafting team to evaluate his or her own skills and responsibility level. To improve the teamwork, the job design also worked on to set the autonomy of the people to feel them more responsible about completing their own work (Parker, 2014). The work design of the HR policy should motivate the employees to influence their level of job satisfaction, motivation and performance. This includes dividing a larger task into many small tasks to feel that everyone is included and giving them responsibility for their job by providing them with enough authority and control (Taylor, 2014). Recommendation: As CERA is Australias topmost civil engineering company, it is also a home to many employees who are managed by a HR policy. It is known to every HR that, the future of the company is in the hand of the employees and to make the employees happy, leading the employees to the pathway of job satisfaction is necessary (Grant, 2012). It is strongly recommended that the HR policy of CERA should prefer the employees of the organization a little more. Apart from the team members that are small in number, the team works with people employed by the third party contractor. These workers do not have a secure future, as they are not the direct employees of the company CERA. They do not even consider under the HR policies of CERA. The new HR policy of CERA should also cover them (Ryan, Deci, 2012). To create an effective HR strategy, the policies should be perfectly aligned with the strategic vision of the organization. This will help all the employees including the third party employees to make sure about the vision of CERA. This will make them support the companys vision as well. The company also may have to consider if their vision can be applicable to them based on all the internal factors and the external factor. Before providing the third party employees the HR policy, CERA also may have to consider all the changes in the marketplace to reconsider and upgrade their vision into something more (Bratton, Gold, 2012). The revised HR policy should also have the similar code of ethics for their regular employee and the third party employee. As the company uses third party vendors to recruit part time engineers for their project, the conflict of interest policy should also be upgraded as these kinds of recruits are often comes by nepotism. The policy should include a disclosure form, which have to be signed by the board members, volunteer members and by the staff members. This will guide the situations and also will manage the conflicts amongst all of them (Buttigieg, West, 2013). It can be recommended that the staff and the executive policy should be upgraded as if the third party engineers are included in the policy. The third party enginners should also have medical insurance, sick leave, maternity or paternity leave, retirement plans and other benefits. The third party engineers as well as the regular engineers should also have the companys manual, which addresses many important topics such as the benefits of being an employee of CERA, the HR policies and the leave time as well. The third party engineers should have to write an acknowledgement copy to the HR that they have read, agreed and understood every word of the policy (Buttigieg, West, 2013). Transfer of knowledge between the employees of the company is necessary for implementing a HR policy. The transfer of knowledge can happen between any employees of the company, permanent, part-time, or retired employee. This is recommended because it helps the company to remain in a continuous process and the impact of the change to be at minimal on effectiveness and productivity. Conclusion Thus it can be concluded that CERA is a civil engineering company which is a major consulting company in the field of civil construction. This company is providing plans, to provide design to the consulting service, and to target some normal to large infrastructure projects in Sydney. The main approach of this company is to provide a high quality, timely planned, structured advice for the civil engineering and solution to the problems of our clients. This job design is well enough to make every employee of the drafting team to evaluate his or her own skills and responsibility level. To improve the teamwork, the job design also worked on to set the autonomy of the people to feel them more responsible about completing their own work. It is strongly recommended that the HR policy of CERA should prefer the employees of the organization a little more. Apart from the team members that are small in number, the team works with people employed by the third party contractor. These workers do not have a secure future, as they are not the direct employees of the company CERA. They do not even consider under the HR policies of CERA. The new HR policy of CERA should also cover them. So from the whole assignment it can be said that the staff and the executive policy should be upgraded as if the third party engineers are included in the policy. The third party engineers should also have medical insurance, sick leave, maternity or paternity leave, retirement plans and other benefits. The third party engineers should have to write an acknowledgement copy to the HR that they have read, agreed and understood every word of the policy. References: Armstrong, M., Taylor, S. (2014). Armstrong's handbook of human resource management practice. Kogan Page Publishers. Becker, B., Gerhart, B. (2016). The impact of human resource management on organizational performance: Progress and prospects. Academy of management journal, 39(4), 779-801. Bratton, J., Gold, J. (2012). Human resource management: theory and practice. Palgrave Macmillan. Brewster, C., Hegewisch, A. (Eds.). (2017). Policy and Practice in European Human Resource Management: The Price Waterhouse Cranfield Survey. Taylor Francis. Buttigieg, S. C., West, M. A. (2013). Senior management leadership, social support, job design and stressor-to-strain relationships in hospital practice. Journal of health organization and management, 27(2), 171-192. Gist, M. E. (2017). Self-efficacy: Implications for organizational behavior and human resource management. Academy of management review, 12(3), 472-485. Grant, A. M. (2012). Giving time, time after time: Work design and sustained employee participation in corporate volunteering. Academy of Management Review, 37(4), 589-615. Guest, D. E. (2017). Human resource management and industrial relations [1]. Journal of management Studies, 24(5), 503-521. Harel, G. H., Tzafrir, S. S. (2017). The effect of human resource management practices on the perceptions of organizational and market performance of the firm. Human resource management, 38(3), 185-199. Holland, P., Sheehan, C., De Cieri, H. (2013). Attracting and retaining talent: Exploring human resources development trends in Australia. Human Resource Development International, 10(3), 247-262. Jiang, K., Lepak, D. P., Hu, J., Baer, J. C. (2012). How does human resource management influence organizational outcomes? A meta-analytic investigation of mediating mechanisms. Academy of management Journal, 55(6), 1264-1294. Parker, S. K. (2014). Beyond motivation: Job and work design for development, health, ambidexterity, and more. Annual review of psychology, 65, 661-691. Purce, J. (2014). The impact of corporate strategy on human resource management. New Perspectives on Human Resource Management (Routledge Revivals), 67. Ryan, R. M., Deci, E. L. (2012). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American psychologist, 55(1), 68. Sparrow, P., Brewster, C., Chung, C. (2016). Globalizing human resource management. Routledge. Storey, J. (2014). New Perspectives on Human Resource Management (Routledge Revivals). Routledge. Strachan, G., Burgess, J., Henderson, L. (2016). Equal employment opportunity legislation and policies: the Australian experience. Equal Opportunities International, 26(6), 525-540. Taylor, J. (2014). Public service motivation, relational job design, and job satisfaction in local government. Public Administration, 92(4), 902-918. Teo, S. T. (2012). Effectiveness of a corporate HR department in an Australian public-sector entity during commercialization and corporatization. International Journal of Human Resource Management, 13(1), 89-105. Tims, M., Bakker, A. B. (2014). Job design and employee engagement. Employee engagement in theory and practice, 131-148. Ulrich, D., Brockbank, W., Yeung, A. K., Lake, D. G. (2015). Human resource competencies: An empirical assessment. Human Resource Management, 34(4), 473-495.

Clinical Psychology Mental Health Problems

Question: Describe about the Clinical Psychology for Mental Health Problems. Answer: Table 1: Sources of Relevant Information and analysis of Bias and Credibility Sources reference details: Author, Year, Title Indication of where in the essay the material will be used Bias AgainstFor Credibility NoviceExpert 1. Lebowitz, M.S., Ahn, W.K. and Nolen-Hoeksema, S., 2013. Fixable or fate? Perceptions of the biology of depression.Journal of consulting and clinical psychology,81(3), p.518. https://psycnet.apa.org/journals/ccp/81/3/518/ The material will be used in describing attributes of biochemical on depression and some of the symptoms for depression The source is not biased since it shows both pessimism and prognostic biological accounts of depression. The source is credible. The authors are professionals in psychology and all are well experienced. 2. Flint, J. and Kendler, K.S., 2014. The genetics of major depression.Neuron,81(3), pp.484-503. https://www.sciencedirect.com/science/article/pii/S0896627314000580 The material is used on part of biology of depression to show that through genes inherited from parents such as those that have depression can have impact on children born. The source uses both genomes of parents of male and female and thus it is not biased. The source is reliable and credible. The authors are holders of PhD in psychology. 3. Heck, N.C., 2015. The potential to promote resilience: Piloting a minority stress-informed, GSA-based, mental health promotion program for LGBTQ youth.Psychology of Sexual Orientation and Gender Diversity,2(3), p.225. https://psycnet.apa.org/journals/sgd/2/3/225/ The material is used on part where resilience can be enhanced. The article is biased since it majored on bisexual people such as lesbian and thus the information being used is less. Also, it uses a culture of USA instead of focusing on the whole world. The source is credible. Author Heck is a holder of PHD in psychology. 4. Mind Matters. 2013 Model 1.3: Protective and risks factors https://www.google.com/url?sa=trct=jq=esrc=ssource=webcd=4cad=rjauact=8ved=0ahUKEwiu5LbImdbPAhWJWhoKHfiCCOYQFgg0MAMurl=http%3A%2F%2Fwww.who.int%2Fmental_health%2Fmhgap%2Frisks_to_mental_health_EN_27_08_12.pdfusg=AFQjCNGI2HqJVTsIe2hL1y2a5IOttN3G1Asig2=SzUKn9ncMHw4L7qBFpDGDQ The material is used on the part of the risk factors that contribute to mental illness. The source presented the protective and risks factors of mental illness and thus the source were not biased at all. A mind matter is a journal of psychology that deals on everything about mind and the site was credible. 5. Aneshensel, C.S., Phelan, J.C. and Bierman, A., 2013. The sociology of mental health: Surveying the field. InHandbook of the sociology of mental health(pp. 1-19). Springer Netherlands. https://link.springer.com/10.1007/978-94-007-4276-5_1 The material was used on the part of mood disorder where social culture has effect on the mental illness of individuals. Both cultures are looked at from western sides and also on other parts like Africa and thus the article is not bias on cultures. Aneshensel, Phenal Bierman are sociologists who major on things that affects society and are more experienced on the field thus the article is reliable. 6. Kellie Lewis, GM Wellbing. 2014. Creative Activation: The Importance of Resilience p(5).https://www.google.com/url?sa=trct=jq=esrc=ssource=webcd=6cad=rjauact=8 ved=0ahUKEwjfmOvvodbPAhXEA8AKHVLJBeEQFgg6MAUurl=http%3A%2F%2Fcreativeactivation.com.au%2Fthe-importance-of-resilience%2Fusg=AFQjCNFlA7DplthJW7UYkZQPBRZZG2VWrgsig2=bU-IKEB3DfDCa4sqlnuVRA The material is used on the part of importance of high level of resilience. The article is focused on one side of importance of resilience rather than focusing on both sides thus the article is biased. The article is credible since the two authors Kellie and Wellbing are holders of bachelor of psychology and have formed their own blogs. Source Analysis Mental Health Problem Essay Sources Analysis Biology of Depression Article to be evaluated: Website: Journal of consulting and clinical psychology - https://psycnet.apa.org/journals/ccp/81/3/518/ Evidence of High credibility The source is developed by Lebowitz, Ahn, and Nolen-Hokeksema and it is reliable. The experienced authors are professionals in psychology having a PhD on it and thus the article is expected to have some reliability. Mental Health Problem Essay Sources Analysis Protective and Risks Factors Article to be evaluated: Website: Journal of Psychology in mind matters https://www.google.com/url?sa=trct=jq=esrc=ssource=webcd=4cad=rjauact=8ved=0ahUKEwiu5LbImdbPAhWJWhoKHfiCCOYQFgg0MAMurl=http%3A%2F%2Fwww.who.int%2Fmental_health%2Fmhgap%2Frisks_to_mental_health_EN_27_08_12.pdfusg=AFQjCNGI2HqJVTsIe2hL1y2a5IOttN3G1Asig2=SzUKn9ncMHw4L7qBFpDGDQ Evidence of bias towards my issue There are risk factors that contribute to the mental illness of a person. The article is not bias on one side rather it exploits both protective factors and risks factors of mental health illness. The protective factors are those of individuals such as physical health, family such as supportive relationships, peers such as positive influence, school such as chances for participation and also on the community such as economic security. On the other hand, risk factors increase the likelihood of having mental illness. The individuals ones are such as low self-worth, family such as lack of warmth and affection, peers such as poor and negative influence, school such as poor relationship between the teacher and the student and also community such as discrimination in the society and racism. Mental Health Problem Essay Sources Analysis Promoting Resilience Article to be evaluated: Website: journal of Psychology of Sexual Orientation and Gender Diversity https://psycnet.apa.org/journals/sgd/2/3/225/ Evidence of Bias against my Issue The information was bias. It was given based on enhancing and promoting resilience on bisexual genders such as lesbians and gays thus it was not enough for me since there was little on the mental health of individuals. If the article had not specialized on them it could have been a good source. On the other hand, it focuses on a culture of northeastern United States instead on dwelling on whole cultures of the world.