A Study On Barbie Global Market Marketing Essay

A Study On Barbie Global Market Marketing Essay International marketing is the performance of a company’s product and services to consumers in more than one nation to produce profit. It is one of the most vital elements of marketing functions to trade their company’s products or services internationally rather than locally. This brings more advantages and benefits the organization itself as well as the country. However, trying to trade internationally influences by many factors and cause difficulties. And it is the task of these companies to study these factors prior in order to initiate business or trade with other countries effectively. These factors include the culture, economic and political factors. This essay’s discussion base on the case study, â€Å"Barbie: The American Girl Goes Global.† â€Å"Barbie is worldwide brand name invented by Ruth Handler defining as a small scale anatomically improbable modelled plastic figure of a human being especially a child’s plaything and collectable dolls.† It is the brand name for Mattel Inc., the organization for producing these toys and dolls. Barbie effectively starts its operation and selling out of its products at the American Toy Fair in New York City in 1959. Since then, Barbie become popular and operate effectively due to its increasing sales and revenues thus earning high profit compare to other American toy markets. Therefore, Mattel Inc expands its marketing situation and trade internationally where Barbie is currently selling out in more than 150 countries. These include European countries, Middle East, India and Japan. Therefore, this writing will discuss how Mattel Inc. deals with different culture issues, economic environment and political factors in these different countries in trying to market its products, the American Barbie doll. Throughout the given case study, it was basically talk about how different culture affects Mattel in trying to sell Barbie in the above mentioned countries. â€Å"Culture i s the acquired knowledge that people use to interpret experience and generate social behaviour† (Keegan & Green 2003). Each country has its own culture values and different from one another. And because Barbie trade worldwide, Mattel tend to carefully study the culture environment in those countries and analyze culture issues arise. The cultural issues of these countries affected the selling of Barbie can be reflected from different things. These include the language use, the religion involves, the social behaviour and the traditional dress code of each country. However, some economic issues and political factors appear to influence its international trading. Barbie is a worldwide brand and they first entered the US market for selling their products because it was the place of founder. Since then, Ruth Handler realizes the importance of children then decides to produce Barbie to motivate her daughter’s dream of her future. These products were three dimensional adult fe male dolls using by children to play with and it was popular in America because they initiate with high amount of sales of total 351,000 dolls at $3 each for the first year on the market. This occurs because Mattel identify its target market such as the group of children up of 1 to 11 years old and they fully satisfy their needs for toys made of plastic and long lasting rather than the first available dolls were made of paper and cardboard.

The faulty logic behind race boundaries elucidated in literature Essay

The faulty logic behind race boundaries elucidated in literature - Essay Example Weinbaum's analysis of race treats ideologies of nationalism and racism within the American. Basically, Weinbaum's analyzes the connection between race and reproduction. Her ideas find that slavery as an institution validated by 'difference of the races' cannot continue to exist if reproduction does not occur separately inside and outside that institution. The basic statement offered in Wayward Reproductions is that America, as a racially divided nation, is in crisis. Social order is compromised because reproduction is not an orderly process. Weinbaum states that problems are grounded in "the failure of the social order, particularly the modern racial nation, to continually produce itself without a glitch" (p. 14). The basic concept to apply to the literary works by Chopin, Jacobs, and Brown, is that the idea of racial supremacy is faulty. Classification by race cannot exist in society as our reproduction isn't based nor does it occur within clear-cut racially-segregated boundaries. Weinbaum analyses Chopin's Dsire's Baby within her book and points out problems of identification and power struggle within the relationship between Dsire and her husband. Because the baby is not adequately and unquestionably Caucasian, onlookers to the child question which of the two parents have African ancestry. The thought is 'Who's guilty' Dsire is blamed for the physical appearance of the child and returns to the family home. "She disappeared among the reeds and willows that grew along the banks of the deep, sluggish bayou; and she did not come back again" (247). This is to say that Dsire, on behalf of her race being disclosed and African, is not welcome among the elite. However, in truth, Dsire's husband, who still resides in L'Abri, is the one, who due to 'racial inferiority' has been misappropriated his place. Kate Chopin expertly crafts her short story, Dsire's Baby, so that the reader will see the mockery of the premise of 'racial integrity.' Meanwhile, even the main characters are oblivious to the unfair hoax of racial divisions and the injustice those racial divisions cause, just as society cannot see the hoax that occurs among us. Via critique of Chopin's piece, Weinbaum also addresses Nationalism. Just as Desiree's household was interrupted, and Desiree returned to her family home, society is interrupted by assumptions based on race. This occurs and proves that social order is not stable. Models for classification, social control, and oppression (Weinbaum 3) of the races cannot function when those systems of classification have to be maintained through reproduction, which cannot be controlled. Both Harriet Jacobs and William Wells Brown include illustrations of autobiographical/biographical characters with mixed bloodlines who were born as slaves. Through them, race issues are addressed - issues such as racially-mixed reproduction, favorable treatment to those more Anglo-Saxon looking slaves, and the ever-present status of 'slave' or negro that contradicts the value of an individual. Constantly in Incidents in the Life of a Slave Girl and Clotel, Anglo-Saxon features of slaves are referred to as more attractive or more valuable. Degree of color is important to those telling these stories. Degree of color was of importance to the slaves themselves. Harriet Jacobs

Changing Identities in Cyberculture Essay Example | Topics and Well Written Essays - 750 words

Changing Identities in Cyberculture - Essay Example so that the computer mimics a real life encounter by using the facilities of the pixels instead of the human body and the voice. The important difference between direct human contact and human contact through the medium of computers is that the usual physical aspects of communication are largely missing. Visual and aural aspects are not there, and the style of the individual is expressed through a number of substitute clues, such as the choice of font, a pseudonym usually with some reference to popular culture, and sometimes an â€Å"avatar† which is a pictorial representation of the self. The advantage of these devices in contexts like Multi Media Online Roleplay Games(MMORPGs) are obvious, and provide many people of all ages with entertainment in which a small caricature of the self interacts with other players, and with artificial intelligence characters to fight goblins or track down aliens, or build castles or any amount of artificial social activities at the whim of the games designer. These social spaces provide a setting where people can operate in an artificial world, adopting the customs and cultures that develop there, and in effect creating a new identity specifically for that subculture in cyberspace. The internet offers children and adults alike to play in a carefree and anonymous way, and for many this is a much valued respite from the demands of an increasingly pressurized daily life. There are some critics who see this opportunity as something potentially dangerous, and especially for the young. (Anderson et al., 2007) Without doubt the presence of paedophiles and people who prey on under age computer users is a worry. Children identify quite closely with the characters that they play, and they need to... This essay focuses on the arrival of the internet, that has opened up a whole new dimension of communication which was inconceivable even fifty years ago. People can now not only access a world-wide store of information and communicate with contacts, but also exchange and share personal photographs online. Such possibility to post public and private messages were analyzed in the essay. It allows to develop real friendhips and relationships over time, and this is an important lifeline for many lonely or disabled people, as well as a healthy and normal development phase for young people. Although the technology that makes all this possible has changed, the process is no different than the business man donning a suit to go to work and some jeans to go out and have a barbecue with the neighbors. The persona is adjusted to suit the context that is presented to the person. The potential for the development of neuroses and extreme or abusive personalities exists in cyberculture and are disc ussed in the essay in details. However, the danger of physical harm coming to a person chatting via a computer is considerably lower than that of a person in a dangerous neighborhood, or even simply sitting in a pub or going to a rock concert. To conclude, the researcher stets that the ability to try out and maintain different internet personas is allowing people to experience a wider range of social roles and gain superior social skills, and so for this reason, cyberculture is something that we should all embrace with open arms.